Latest Video
It is hoped that the gimmick will raise awareness of child abuse

Inside the surprisingly old science of double
vision: Charity uses optical illusion to deliver hidden message to children to report abuse

A charity in Spain has revealed an advert that uses an optical illusion to deliver a hidden message to passing children, encouraging them to report potential abuse.

Curb ads for payday loans, urges poverty minister

Britain's only poverty minister will today demand strong action to curb payday lenders who prey on vulnerable people.

An image from Hyundai's viral ad

Hyundai pulls viral zero emission car ad featuring man attempting suicide

Daughter of man who killed himself in a car 'left feeling sick and empty' on viewing video

Animal rights group defeated in move that would have opened up paid UK political advertising

An animal rights group has narrowly lost an attempt to open up paid political advertising in the UK.

Animal Defenders International hopes to overturn the ban on its primate ad

UK ban on political advertising may be lifted

Britain may be forced to lift its ban on political advertising when the European Court of Human Rights (ECHR) rules on its lawfulness tomorrow.

Advertising: Digital revenues hit record £5bn

The stellar growth in digital advertising shows no signs of slowing down, with annual revenues jumping 12.5 per cent to a record £5.4bn last year as mobile devices turbocharged demand.

Marketing: Get your hands off my man cave

Ranging from a tiny spare room decked out with games machines to a vast basement of metal work tool memorabilia, man caves are the personal spaces us guys retreat to be away from women and all things girly.

Advertising: Bosses in plea to David Cameron on spending

Advertising bosses have urged David Cameron to set aside more money in the Budget to promote the Government's own lending efforts, in a thinly veiled hint to the Prime Minister to stop cutting back on advertising.

Bowie's ad-bomb inspiring album cover

Marketing: Is David Bowie ad-bomb funky or an all-time low?

Few acts unite popular musical opinion like David Bowie. Arguably, even more so than The Beatles. Even if Bowie’s new album The Next Day, which was released on Monday, doesn’t tickle your fancy like Low or Hunky Dory, it’d be a bold move to say you didn’t love at least some of his work. The man, frankly, unarguably, is a genius. Are we quorate on that? Right.

Francis Maude, Minister for the Cabinet Office

Ad agency fury as Francis Maude’s old firm goes on government list

Claims of impropriety after shortlist includes company where Cabinet Office Minister was non-executive chairman

Princess Beatrice, centre, visits Red Bull’s F1 team

Red Bull's VIP trip: budget airline, hotel in the wrong country, and you're not a VIP

The 4-star spa hotel did not have a spa and the winner had to share a bed with his brother

Adverts 'worth £100bn to UK'

Advertising is worth £100bn a year to the UK economy, far more than previously thought, according to new research.

Asda's Christmas advert featuring mother almost single-handedly carrying out preparations ruled 'not sexist' after complaints

Asda's Christmas advert featuring a mother who appeared to be almost single-handedly carrying out the preparations has been cleared following more than 600 complaints that it was offensive and sexist.

Increased spending on marketing fuels recovery hopes

Hopes that the UK economy might avoid a triple-dip recession have received a boost as a survey showed marketing spend grew at its fastest rate for over a year, despite the tough economy.

Misleading Mila Kunis Rodial body cream advert is banned

An email for a body cream that suggested actress Mila Kunis had used it to achieve her figure has been banned for misleading consumers.

i Newspaper
 
TheIPaper
The Independent around the web
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Guru Careers: Email Marketing Specialist

£26 - 35k (DOE): Guru Careers: An Email Marketing Specialist is needed to join...

Ashdown Group: Analyst Programmer (Filemaker Pro/ SQL) - Global Media firm

£50000 per annum + 26 days, pension, private medical : Ashdown Group: A highly...

Ashdown Group: (PHP / Python) - Global Media firm - London

£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...

Sauce Recruitment: Financial Accountant -Home Entertainment

£200 - £250 per day: Sauce Recruitment: 6 month contract (Initially)A global e...

Day In a Page

Woman who was sent to three Nazi death camps describes how she escaped the gas chamber

Auschwitz liberation 70th anniversary

Woman sent to three Nazi death camps describes surviving gas chamber
DSK, Dodo the Pimp, and the Carlton Hotel

The inside track on France's trial of the year

Dominique Strauss-Kahn, Dodo the Pimp, and the Carlton Hotel:
As provocative now as they ever were

Sarah Kane season

Why her plays are as provocative now as when they were written
Murder of Japanese hostage has grim echoes of a killing in Iraq 11 years ago

Murder of Japanese hostage has grim echoes of another killing

Japanese mood was against what was seen as irresponsible trips to a vicious war zone
Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

Celebrities call on David Cameron to take more Syrian refugees

One young mother tells of torture by Assad regime
The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

The enemy within

People who hear voices in their heads are being encouraged to talk back
'In Auschwitz you got used to anything'

'In Auschwitz you got used to anything'

Survivors of the Nazi concentration camp remember its horror, 70 years on
Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

Autumn/winter menswear 2015

The uniforms that make up modern life come to the fore
'I'm gay, and plan to fight military homophobia'

'I'm gay, and plan to fight military homophobia'

Army general planning to come out
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea