Zuckerberg sister asks how Facebook and Youtube can help Broadway connect with audiences

"Why not bring a small piece of Broadway to the entire world?”

Randi Zuckerberg presented a Top 10 of ideas to open Broadway up, including YouTube auditions and crowd-sourcing costumes (Getty Images)

What can the theatre learn from Facebook? That was the question at the second TEDx Broadway conference this week.

Randi Zuckerberg (pictured), sister of Facebook founder Mark, and former marketing director of the site, presented a Top 10 of ideas to open Broadway up, including YouTube auditions, crowd-sourcing costumes, online viewings at a fraction of the price and more interaction.

“The [Twitter] @ reply is the new autograph,” she said. Last week she launched Zuckerberg Media Studios, “to create and distribute live innovative content for digital, social and traditional media channels,” which explains her sudden interest in theatre, and vice versa. “Instead of having just a small sliver of the world come to Broadway, why not bring a small piece of Broadway to the entire world?” she added.