<p>Truly madly eating: Influencers Kate Ovens and Joel Hansen prepare to devour their massive lunches</p>

Inside the strange world of online competitive eating

Millions of us are watching wellness influencers discuss fitness and health while they consume massive quantities of food, from the man who ate 14 packs of Korean fire noodles to the ‘unlikely competitive eater’ devouring enormous fry-ups for clicks. Roisin Lanigan asks what we’re getting from it all, and why this form of content could mask a darker truth

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