Sony is starting to crank up the marketing for their upcoming adaptation of Stephen King's The Dark Tower.
There's been relatively little to show for the film outside of an initial trailer back in May, alongside some prime Twitter banter between stars Idris Elba and Matthew McConaughey, with the days slipping by before its prime August release date.
However, with such a Disney-dominated start to the year - between trailers for Guardians of the Galaxy Vol. 2, The Last Jedi, Spider-Man: Homecoming, and Thor: Ragnarok - perhaps Sony has bided its time so the relatively risky film doesn't get drowned out by the competition.
The Dark Tower sees Elba as King's The Gunslinger, Roland Deschain, and McConaughey as the Man in Black, in an epic mix of fantasy, horror, and western styles set in a realm known as Mid-World.
The last living member of the knightly order of gunslingers, Roland's fabled quest is to find The Dark Tower that is rumoured to be the nexus of all universes before it's destroyed by The Man in Black, Walter; a warlock who has already reigned destruction on the people of Mid-World.
The Dark Tower hits UK cinemas 18 August.
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