Times New Roman is the most trustworthy font, study finds

The serif typeface dates back to 1931

Christopher Hooton
Thursday 25 August 2016 12:31
Comments

Times New Roman, the world’s go-to font for official looking documents, has been found to be the most trusted typeface among the UK public.

Printing company Solopress surveyed 1,000 people, and remarkably Comic Sans came in second, despite being renowned as the village idiot of fonts.

Perhaps it is Comic Sans’ humbleness and conviviality that makes it trustworthy, while Times New Roman’s is likely down to its use in academic journals.

Times New Roman was created by advertising designer Victor Lardent in collaboration with Monotype in 1931, commissioned by The Times newspaper (which no longer uses it).

Comic Sans MS
Times New Roman

The study also found that the ubiquitous Arial was the most recognisable typeface - 33% of participants managing to identify it - despite it being boring as hell.

Only 5% could recognise the Johnston font, though this jumped to 23% in London as it is used on the London Underground.

There were interesting data differences with regard to the age of respondents too.

The over 55s best recognised the BBC font, 35 - 44 year olds the Google typeface and 18 - 24 year old’s picked up on Facebook’s use of Helvetica.

Fonts can prove surprisingly controversial amongst design aficionados, as was the case with The Met museum’s recent logo change.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in