Best-Sellers: Top 10 breakfast cereal advertising budgets

1 Kellogg's Cornflakes pounds 7.8m

2 Weetabix pounds 5.7m

3 Crunchy Nut Cornflakes pounds 5.7m

4 All-Bran pounds 4.5m

5 Bran Flakes pounds 4.4m

6 Special K pounds 4.2m

7 Rice Krispies pounds 4.2m

8 Fruit 'n' Fibre pounds 4.0m

9 Frosties pounds 3.2m

10 Shredded Wheat pounds 2.6m

Chart supplied by Nielsen Marketing Research, Headington (0865 742742)