Bruce Willis Sky Broadband ad banned for 'misleading' customers

Bruce Willis in a Sky Broadband advert that has been banned by the ASA

A Sky broadband advert starring Die Hard actor Bruce Willis has been banned for misleading customers.

The ad shows Willis in a dressing gown storming into anoffice to complain about the speed of his current internet provider. He is toldto “try Sky broadband, it’s totally unlimited”.

A voice-over states the Sky Unlimited Broadband service is£7.50 with on-screen text stating it is for existing Sky customers only.

The Advertising Standards Authority ruled that thetelevision ad breached its rules by failing to make it clear that those wishingto obtain Sky Unlimited Broadband would need to have purchased a Sky Line Rentalwith inclusive Sky Talk Weekends and Sky TV in order to get the deal.

“The minimum monthly price of both Sky TV and line rentalshould have been clearly communicated together with the £7.50 price claim,” ASAsaid in its published ruling.

“Because it was not, we concluded that the ad did not makesufficiently clear the extent of the commitment consumers had to make in orderto obtain the broadband service at the advertised price of £7.50 per month, andwas misleading.”

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