Despicable Me 3 trailer finally cools it with the mindless Minions

The film sees South Park and The Book of Mormon co-creator Trey Parker voice villain Balthazar Bratt

As with any child-aimed product that becomes rampantly popular, Minions have come to be an object of torture to vast swathes of the population.

Like a part of the very fabric of the universe, Minions are now somehow omnipotent; you try and buy normal shower gel only to get home and realise your shower gel is actually Minion-themed shower gel, and you're trapped in some kind of endless Minion purgatory. This is the new existence.

The Despicable Me team heard you, and they understand all this adult pain; with the first trailer for the third entry in the franchise actually going surprisingly Minion-light, cutting things down to a brief cameo on the trailer's tail end.

The focus is instead on new villain Balthazar Bratt, voiced by South Park and The Book of Mormon co-creator Trey Parker; a former child star who's grown up obsessed with the shoulder-padded character he played in the '80s, proving the most formidable challenge to Gru (Steve Carrell) yet.

Bratt's inclusion as a character is a switch-up which opens the door to an infinite amount of '80s-themed jokes - we've already got moonwalking and exploding Rubik's cubes - and the potential to even have a jab at culture's current nostalgic obsession with the era. You heard that, Stranger Things?

The film also features the returning voicework of Kristen Wiig, Miranda Cosgrove, Dana Gaier, and Nev Scharrell.

Despicable Me 3 hits cinemas in summer 2017.