Don't shoot the messenger - Die Hard has officially been declared not to be a Christmas film.
Despite the film having a hardcore cabal of supporters who will swear on their loved ones that the 1988 action flick is the greatest Christmas film of all time, a YouGov poll decided to put the matter to rest for good. The people have spoken.
Only 31% of those polled actually said they consider films set at Christmas, but not specifically about Christmas, Christmas movies - meaning Die Hard is immediately out of the window. Indeed, you'll be hard-pressed to actually get an answer out of a Die Hard devotee explaining how exactly Bruce Willis killing a bunch of dudes conjures up that holiday spirit.
By contrast, 50% don't consider those types of film eligible, while 19% simple didn't know (or presumably care).
Thanks to YouGov's demographic breakdowns, it also became clear that there was a clear traditionalism vs. non-traditionalism divide: the clearest anti-Die Hard group was, of course, UKIP voters. There was also a gradual increase with age in the belief Christmas movies must be about Christmas.
You can see the breakdowns below.
Follow Independent Culture on Facebook for all the latest on Film, TV, Music, and more.
Join our new commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies