Don't shoot the messenger - Die Hard has officially been declared not to be a Christmas film.
Despite the film having a hardcore cabal of supporters who will swear on their loved ones that the 1988 action flick is the greatest Christmas film of all time, a YouGov poll decided to put the matter to rest for good. The people have spoken.
Only 31% of those polled actually said they consider films set at Christmas, but not specifically about Christmas, Christmas movies - meaning Die Hard is immediately out of the window. Indeed, you'll be hard-pressed to actually get an answer out of a Die Hard devotee explaining how exactly Bruce Willis killing a bunch of dudes conjures up that holiday spirit.
By contrast, 50% don't consider those types of film eligible, while 19% simple didn't know (or presumably care).
Thanks to YouGov's demographic breakdowns, it also became clear that there was a clear traditionalism vs. non-traditionalism divide: the clearest anti-Die Hard group was, of course, UKIP voters. There was also a gradual increase with age in the belief Christmas movies must be about Christmas.
You can see the breakdowns below.
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