Disney surprises with bleak tweet

' Makes no difference who you are.'

Reform must follow the Pinocchio election (Disney)

You know Disney, your local neighbourhood kids' animation studio, cheerfully tweeting out quizzes about whether you're a Cogsworth or a Lumière and inspiring confidence in the world builders of tomorrow.

Last night, however, Disney took an unexpectedly bleak turn, when it tweeted out a GIF of Pinocchio lying lifeless on Geppetto's workshop floor beneath the words: 'When someone compliments you, but you're dead inside.'

Perhaps intensifying the solemnity of the tweet, Disney captioned it with the lyric: "Makes no difference who you are."

The tweet has received over 26,000 retweets at the time of writing, more than usual for @Disney, with fans beneath it seeming to enjoy the splash of darkness, pointing out the vast number of parents who've died in Disney history anyway.