Fifty Shades of Grey movie: Red carpet pictures as Dakota Johnson and Jamie Dornan attend Berlin premiere
The film will get its UK premiere in Leicester Square tonight
After months of hype, the Fifty Shades Of Grey movie received its premiere in Berlin last night.
The film’s stars Jamie Dornan and Dakota Johnson were present, alongside artist-turned-director Sam Taylor-Johnson and the book’s author EL James.
The anticipated film has failed to get critics hot under the collar but is expected to be a hit at the box office, with more than £1 million in ticket sales a week before it opens.
The Independent’s reviewer Kaleem Aftab gave the film two stars, claiming the most erotic thing in the two hour movie was the sight of a skyscraper.
But cinemas are bracing themselves for massive sales as fans of the erotic book are expected to flock to the aisles to see it on the big screen this weekend.
Such is the expectation surrounding the film that firefighters in London have said they fear a rise in call-outs over people getting trapped in compromising situations as a result of the “Fifty Shades” effect.
A leaked memo from DIY store B&Q said staff have been asked to prepare for an increase in demand for rope, cable ties and tape.
The film has been given an 18 certificate in the UK and passed by censors without any cuts.
However, in France the film has been given a 12 certificate after the country’s classification board decided it would not “shock a lot of people”.
The film will premiere in the UK tonight at the Odeon Leicester Square in central London.
With additional reporting from the Press Association
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