Frozen short playing before Pixar’s new film Coco has angered people

The 21-minute film has left cinemagoers less than impressed

Pixar’s latest offering — the Día de Muertos-themed Coco — began playing in US cinemas over the weekend, beating Justice League at the box office and receiving critical praise.

However, despite the animated blockbuster winning over fans across America, many have been less than impressed by the film’s rollout.

As anyone who has seen a Pixar film will tell you, the studio normally have a short film play before the main event. The vast majority of these — which normally last no longer than 10 minutes — are wonderful, examples being For the Birds, Partly Cloudy, and La Luna.

However, for Coco, Disney added a 21-minute ‘short’ titled Olaf’s Frozen Adventure, which essentially serves as an extended advertisement for the upcoming Frozen sequel. Cinema-goers not expecting to sit through over 20 minutes of Frozen footage have been annoyed to say the least.

The outrage has gotten so bad a theatre chain in Mexico has completely ditched the Frozen film, while publications such as Slate have written guides on how to avoid the short.

What's perhaps more infuriating to some is that Olaf's Frozen Adventure will play on US television just before Christmas anyway. Still, the promise of seeing a new Frozen film early may have helped Coco sell a few more tickets to those dedicated fans.

Coco reaches UK cinemas 19 January 2018.