Netflix considering buying cinemas to appease Oscar voters

The streaming service reportedly looked into buying an LA-based cinema chain

Jack Shepherd
Thursday 19 April 2018 09:55
Comments
Many believe Netflix movie ‘Mudbound’, which was nominated for four Oscars, winning none, would have had more success if it had been given a cinema release
Many believe Netflix movie ‘Mudbound’, which was nominated for four Oscars, winning none, would have had more success if it had been given a cinema release

While Netflix is pumping out movies faster than any other studio, Hollywood award givers are hesitant to reward its efforts.

The global streaming service has previously attempted to combat the naysayers by releasing movies into cinemas for limited runs, only for the likes of Steven Spielberg to say Netflix films are “TV movies” that deserve Emmys, not Oscars.

Netflix is now looking to purchase its own cinemas in Los Angeles and New York to showcase its feature films and documentaries to voters, according to the Los Angeles Times. Netflix has declined to comment on the situation.

The report said that Netflix attempted to purchase the LA-based chain Landmark Theatres before pulling out last minute, with sources saying the price was too high.

Purchasing cinemas would be an interesting move for the company, which releases its movies into cinemas and onto streaming services simultaneously, leading to many theatres refusing to show Netflix movies.

Earlier this year, Netflix pulled its movies from Cannes after the famed festival banned films without theatrical distribution in France from playing in competition.

Should Netflix purchase the cinemas, the move would hopefully appease both dismissive Oscar voters and film festival judges. Filmmakers themselves who want a cinema release may also be wooed by Netflix being able to offer a theatre release.

Referring to ticket sales, Tom Harrington of Enders Analysis told The Independent: “Buying these cinemas is pretty unlikely to make Netflix money themselves. The company instead put a huge importance on awards. The prestige you get from the awards, the attention and the press would be what interests them.”

Mr Harrington pointed to the Oscars voters themselves and how the makeup of the Academy members has changed so much recently. “The old members are gone and the young are in,” he said, “something that will inevitably help Netflix.”

Access unlimited streaming of movies and TV shows with Amazon Prime Video Sign up now for a 30-day free trial

Sign up

He said purchasing the cinema chain would allow Netflix to keep its exclusive status. “That way they would be eligible for awards, promise filmmakers that their films would be projected in cinemas, plus the cross promotion of Netflix content.”

Last year, the Netflix movie Mudbound was nominated for four Oscars, winning none. Many believe the movie would have garnered more attention if it had been given a cinema release.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in