The Northman: Poster for Robert Eggers’ viking drama put up on New York subway without film’s title

Viral tweet shows large posters with actors’ names and film’s tagline, but no film title

Isobel Lewis
Wednesday 06 April 2022 14:21
Comments
The Northman trailer

Posters for Robert Eggers’ new film The Northman have appeared on the New York subway without the film’s name on them.

The latest released from the filmmaker, best known for directing The Witch and The Lighthouse, is a viking revenge saga starring ​​Alexander Skarsgård, Nicole Kidman, Claes Bang and Anya Taylor-Joy.

The film is released later this month, with promotional material beginning to appear in public.

However, on Monday (4 April), a tweet went viral showing one such poster on the subway.

While the poster includes the names of the main cast members and the film’s tagline (“conquer your fate”), it does not include the words The Northman.

The tweet read: “‘So you got that poster ready for The Northman?’ ‘Yeah, chief! We already printed it and put it in subways all over New York!’ ‘You made sure the title was on it, right?’ ‘Uhhhhhhhh….’”

Another Twitter user joked: “‘One ticket please’ ‘What movie?’ ‘Uhhh..only in theatres April 22??’”

“Are you so sure there wasn’t a last minute title change to CONQUER YOUR FATE?” another tweet read.

While most people suggested that it was a simple printing mistake, other social media users speculated that this was part of a deliberate marketing scheme with the intent of going viral.

“Well if this ‘error’ was intentional to get buzz, it’s working. Never heard of this until this morning after seeing three tweets like this,” one commenter wrote.

The Northman is released on 22 April.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in