Thor: Ragnarok trailer obliterates Disney and Marvel record

Beating Captain America: Civil War and Beauty and the Beast

The Thor films may be some of Marvel’s weaker outings, but that hasn’t stopped fans getting very, very excited for Thor: Ragnarok.

People are so keen to see Chris Hemsworth’s short hair and Jeff Goldblum’s turn as The Grandmaster the trailer has broken records.

According to Entertainment Weekly, Thor: Ragnarok has become Disney’s most-watched trailer within 24 hours, having been viewed around the world 136 million times.

That huge milestone beats Beauty and the Beast — Disney’s previous record holder having been watched 127.6 million times — and Marvel’s Captain America: Civil War's 94 million views.

However, Thor: Ragnarok still falls behind overall record holder Stephen King’s It, which was viewed 197 million times within a day.

Along with Hemsworth and Goldblum, Cate Blanchett, Mark Ruffalo, Tom Hiddleston, Tessa Thompson, and Idris Elba all feature in Thor: Ragnarok.

Marvel have three upcoming films set for release in 2017 — Guardians of the Galaxy Vol. 2, Spider-Man Homecoming, and Thor: Ragnarok — the first being Guardians, out 28th April. Thor: Ragnarok hits UK cinemas 27 October.