Alarm bells started ringing when the Guzzo Marché Central in Montreal played the trailer for Annabelle Comes Home – a Conjuring spinoff about a possessed vintage doll – beforehand.
Ryan George of Screen Rant was among those in the audience who live-tweeted the whole thing. “LOOK AWAY CHILDREN OH NO,” he wrote before revealing the cinema’s error.
The Curse of La Llorona, which follows a ghost who torments a social worker played by Linda Cardellini, opens with a scene depicting a mother drowning her child.
After complaints from parents, the cinema turned the film off and moved them to another screen where Detective Pikachu was being shown. It turns out those hoping to see The Curse of La Llorona had sat through trailers including The Secret Life of Pets 2.
This isn’t the first time a cinema has shown horror films instead of a family film. In 2018, Australian filmgoers were left terrified after Hereditary was shown instead of Peter Rabbit.
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