Letter: In Brief

Sir: You suggest that our people in Virgin Cola France would be well advised not to take the mickey out of Coca-Cola's misfortune (City People, 24 June). Generally I would agree. However, they recently read a quote which said: "When your competitor is drowning you get a live hose and push it down their throat." Although not an approach I would encourage, this friendly bit of advice came from none other than Doug Ivester - president of Coca-Cola.

RICHARD BRANSON

London W8