It was launched with much fanfare and a little help from Kanye West, Rihanna and Coldplay earlier this week.
Now Tidal has just got another boost after Beyonce released her new single ‘Die With You’ on Jay Z’s streaming service.
In the three minute-long video, Beyonce performs a stripped back version of the song and sings acoustic as she plays the piano. At the end of the video Beyonce gets up from the piano and turns the camera to show that her husband Jay Z has been the one filming all along.
The 33-year-old “Drunk in Love” singer announced the new track by posting the video on Instagram with the caption “Die With You. TIDAL.com”. The video was released yesterday to mark Beyonce and Jay Z’s seventh wedding anniversary, the pair married on 4 April 2008.
Jay Z hopes that Tidal will benefit musicians by being the first major artist-owned streaming service and is a rival to Spotify.
Singer Taylor Swift notoriously pulled her music from Spotify in November, at the time saying that, “I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of music.
“I just don’t agree with perpetuating the perception that music has no value and should be free.”
Taylor has since put her back catalogue on Tidal with the exception of her latest album 1989.
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