Bruce Springsteen: Jeep pulls Super Bowl advert after news of singer’s arrest for reckless driving

Musician was cooperative throughout the process, according to officials

Clémence Michallon
New York City
@Clemence_Mcl
Thursday 11 February 2021 14:17
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Bruce Springsteen's Super Bowl advert for Jeep has been temporarily removed by the car company after the news that he was arrested last year for alleged DWI and reckless driving.

According to National Park Service officials, Springsteen was arrested on 14 November 2020 at the Gateway National Recreation Area in his native state of New Jersey.

Springsteen received three citations: DWI, reckless driving, and consuming alcohol in a closed area, a spokesperson told The Independent in a statement.

The musician was cooperative throughout the process.

The Independent has contacted Springsteen's representatives for comment.

According to TMZ, the singer has a court appearance scheduled in the next few weeks.

The news comes three days after Springsteen appeared in a high-profile ad for Jeep during the Super Bowl.

The ad marked the first commercial endorsement in Springsteen's career.

Titled "The Middle", it's narrated by the musician, who appeals for an end to divisions in America.

"Fear has never been the best of who we are," Springsteen says in the clip. "And as for freedom, it's not the property of just a fortunate few. It belongs to us all. Whoever you are, wherever you're from, it's what connects us, and we need that connection. We need the middle."

A Jeep spokesperson told The Independent in a statement that the company is pausing the ad for the time being.

Springsteen's most recent album, Letter to You, came out in October 2020. The album marks his first full release with the E Street Band since 2014, and is a follow-up to his 2019 Western Stars.