Hop Farm 2013 cancelled due to poor ticket sales

Hop Farm music festival has been cancelled this year due to poor ticket sales.

Promoter Vince Power announced in March that he would be scaling back the festival due to a difficult financial year, but has now confirmed Hop Farm will not go ahead.

“We have worked very hard to try to make it work but it has proved too much a of mountain to climb and despite fighting hard, circumstances are such that based on poor ticket sales and the forecast selling rate substantial losses would be made," he said.

“It is a surprise for us that after 8 weeks of heavy marketing and with such a great bill that we have to cancel, though we are convinced this does not reflect on the artists, it highlights the poor economic climate."

My Bloody Valentine, The Horrors, Rodriguez, Jimmy Cliff and Martha Wainwright were among the acts announced for the 2013 line-up.

The festival, named as one of the 50 best to go to this summer in The Independent, has been held annually for the past five years at Faversham’s Hop Farm Paddock Wood in Kent.

Ticket holders will receive a full refund from their ticket agents, organisers have confirmed.