'It sends message that raping women is cool' - Sportswear brand Reebok criticised over ties with rapper Rick Ross

 

Rapper Rick Ross denies his music condones rape
Rapper Rick Ross denies his music condones rape

Reebok face protests from women’s rights activists over their ties with rapper Rick Ross, a rapper who appears to boast about date rape in his latest single.

UltraViolet, a group set up to combat sexism which has 400,000 members, is to deliver a petition to Reebok’s flagship store in Manhattan today calling for the sportswear company to pull its endorsement of the Miami rapper.

Ross’s song "U.O.E.N.O.", released in January, contains the lyric "Put molly all in her champagne, she ain't even know it, I took her home and I enjoyed that, she ain't even know it." Molly is slang for the drug MDMA.

“By holding him up as something to aspire to, Reebok is sending the message that raping a woman is cool,” Ultraviolet said in a statement. “That's a dangerous message to send the boys and young men that Reebok markets to. Reebok needs to know that we won't stand for this.”

Ross denies that the song glorifies rape and said it had been misinterpreted. He told a New Orleans radio station that he “would never use the term rape in my lyrics” adding: “Hip hop don’t condone that, the streets don’t condone that. Nobody condones that.”

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in