P Diddy has changed his name again
'I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monickers'
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Sean Combs will now no longer be answering to Puff Daddy, Puffy, P. Diddy, Diddy or any other names but 'Love a.k.a. Brother Love'.
"I have some very very serious news," he said in a Twitter video. "I been praying on this and I decided - I know it's risky because it could come off as corny to some people... I decided to change my name again."
Explaining the decision, he said he is feeling like a different person to any of the people previously designated in his lengthy list of titles.
"I'm just not who I am before, I'm something different," he continued, "so my new name is Love aka Brother Love.
"I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monickers but Love or Brother Love."
Name changes are pretty common in hip-hop, Jay-Z having previously dropped the hyphen to become Jay Z, only for the Jay-Z spelling to creep back in.
Wrestling aficionados may be reminded - with Brother Love - of this iteration of Mick Foley's character:
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