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Animal rights group Peta has ramped up its criticism of One Direction after the band used a chimp in their new “Steal My Girl” video.
The charity has released a full-age advert in industry magazine The Hollywood Reporter to remind film executives about the treatment of animals on set.
The advert, which reads “‘No animals were harmed’, really One Direction?”, follows claims that the band used a chimp trainer with “shocking violations” of animal welfare standards dating back to 1993 in their video.
It goes on to state that wild animals are often subjected to “abusive training methods” in the film industry.
A Peta advert targeted at One Direction in The Hollywood Reporter (Peta) The advert shows a picture of chimpanzee Chubbs, who was used in Tim Burton’s Planet of the Apes and The Chimp Channel TV series, living in a squalid zoo living off dog food covered with maggots.
“After [wild animals] become unmanageable or ar no longer profitable to their owners, they are typically discarded, like Chubbs”, the advert reads.
Peta released a statement last week urging One Direction to cut the scenes with the chimp from their music video.
“PETA is asking that the boys immediately cut the scene with the chimpanzee and the other wild animals, pledge never to work with animals again and donate a percentage of the proceeds from the song to an organisation that rescues chimpanzees and cares for them properly,” the statement said.
1D: Crazy things Directioners sayShow all 20 1 /201D: Crazy things Directioners say 1D: Crazy things Directioners say One Direction 'I'm so jealous of everyone that meets One Direction. Then again if I met Harry I would hyperventilate, suffocate and die so...' - @m_a_g_z_i_e
1D: Crazy things Directioners say One Direction 'If I ever received a tweet from anyone in One Direction I'd literally die on the spot and I want my obituary and tombstone to blame them.' - @aurosan
1D: Crazy things Directioners say One Direction 'When I die, I want the One Direction 'Talk Dirty to Me' video displayed at my funeral, on a screen projected over my casket, playing non stop, thank you.' - @zaynlikespayne
1D: Crazy things Directioners say One Direction 'I cannot speak I want to write the word 'love' everywhere and tell everyone I love One Direction more than anything ever.' - @sneezeharrys
1D: Crazy things Directioners say One Direction 'I'm in the 'I'm gonna die alone with 8 cats and my posters of One Direction don't breath near me or I'll punch you' mood.' - @nouisteenagers
1D: Crazy things Directioners say One Direction 'HARRY. YOU ARE NOT A GOD DAMN MAN WHORE. YOU ARE A CUPCAKE. JESUS.' - @daddyslittlelou
1D: Crazy things Directioners say One Direction When 1D were on the cover of GQ magazine: 'The GQ pictures make me want to stab myself in the uterus!' - @ziallsafari
1D: Crazy things Directioners say One Direction 'I hope that I die before any of the boys in One Direction does cause I will not be able to even move if they go before I do.' - @pokeniall
1D: Crazy things Directioners say One Direction Another GQ response read: 'Holy. C**p. The boys on the cover of GQ magazine. Someone shoot me. Push me off a cliff. Stab me!' - @wafaastalks
1D: Crazy things Directioners say One Direction 'Person: Why do you love One Direction? Me: Why do you breathe? Person: If I didn't I'd die. Me: Exactly.' - @idrugsharry
1D: Crazy things Directioners say One Direction 'Don't hate on Louis you f**king a******s or I will shove bleach into your a******s and pull out your eyes with a spork.' - @fxkinlouis
1D: Crazy things Directioners say One Direction 'When are you in public and a One Direction song comes on and your kidneys rupture and then you die.' - @harryhasbooty
1D: Crazy things Directioners say One Direction 'If One Direction were falling off a cliff and I could only save one then I'd shoot myself so we could all die and meet in heaven' - @austinrahone
1D: Crazy things Directioners say One Direction ''One Direction is goin' to be the next to break up'. If you don't shut up I will break your neck and pray for you to die.' - @bubblegumniall
1D: Crazy things Directioners say One Direction 'My friend doesn't like One Direction and I told her that if she said something rude on Twitter she would die.' - @flashing1D
1D: Crazy things Directioners say One Direction 'Do you ever feel like you want to scream and cry and laugh and smile and die because of One Direction. Because same.' - @chenloves1d
1D: Crazy things Directioners say One Direction 'When Niall cuddles someone or something and his cheeks do the thing I die.' - @daintyiero
1D: Crazy things Directioners say One Direction 'My parents always say 'They're gonna die down' and 'You'll grow out of them'. No f**k you I'm getting One Direction tattooed across my face.' - @calumshoran
1D: Crazy things Directioners say One Direction 'Dear One Direction, you stole my heart but that's okay. I like my boys like I like my tea - hot and British with some Irish creme.' - @torii_rakusx
1D: Crazy things Directioners say One Direction 'Imagine Niall barging into the church and saying 'I OBJECT' to your marriage because he loves you.' - @niamhabitat
Trainer Steve Martin dismissed Peta’s claims and said the animals he used in the video were not “harmed or mistreated in any way”.
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Sign up He added that his production company Steve Martin’s Working Wildlife had never been cited for mistreating animals and was in “excellent standing” with The American Humane Society.
A report by The Hollywood Reporter last year claimed animal cruely is still rife in the film industry , with a number of animals having been killed or injured during The Hobbit: An Unexpected Journey and Life of Pi .
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