Taylor Swift's 'Look What You Made Me Do' shatters YouTube records

'But I got smarter, I got harder in the nick of time/ Honey, I rose up from the dead, I do it all the time'

Taylor Swift has made her point loud and clear.

The video for new single "Look What You Made Me Do", a retaliation against her critics, has destroyed YouTube records - it's currently sitting at nearly 73 million in the span of 3 days.

It's acquired the biggest debut of any video in YouTube history, clocking 43.2 million views in 24 hours (via Variety), easily superseding the previous record-holder, Psy's "Gentleman", which reached 36 million views in its 24 hours. That broke down to an average of over 30,000 views per minute and 3 million views per hour in the first 24 hours.

The video also beat the "Despacito" remix, featuring Justin Bieber, which reached 22 million views in that time span, and Adele's "Hello", which logged 27 million views.

"Look What You Made Me Do"'s lyric video also clocked the most views in 24 hours for a lyric video, now sitting on nearly 50 million views.

​Spotify has reported that the track has been streamed 23 million times, while download sales reached 245,900 in the first three days. It remains at the top of the Apple Music, Spotify US and Global Top 50, and Amazon Music charts.