Taylor Swift: Lover album sales account for 27% of US market

Pop star's seventh record is the biggest-selling since her last album, Reputation, was released in 2017

Roisin O'Connor
Music Correspondent
Tuesday 03 September 2019 08:31
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Taylor Swift dancing to her own song is the ultimate mood

First-week sales of Taylor Swift’s new album Lover accounted for a reported 27 per cent of all album sales in the US.

According to Nielsen Music, Swift’s seventh record sold 679,000 copies in the week ending 29 August, marking out a sizeable chunk of the 2.487 million albums (including formats of CDs, digital albums, cassettes, vinyl, etc) sold across the seven days.

Billboard reports that it also marked the biggest week of any album since Swift’s last record, Reputation, was released in 2017, when it held 29 per cent of the market in its first week (1.216m of 4.149m albums sold).

Sales of the album, which topped the charts in both the US and the UK are reportedly so huge that Lover is the biggest-selling record of 2019 after just a week of being on sale. It is trailed by Lady Gaga and Bradley Cooper’s A Star is Born soundtrack, which has sold 447,000 copies this year.

Lover has received mostly positive reviews from critics, with praise for Swift’s lyrics and the album’s production.

Reviewing for The Independent, Alexandra Pollard said the record feels like “a partial resurrection of the Swift of old: moony romance and earnest earworms abound”.

“There is a brilliant album among the 18 songs, if only it had been pruned a little,” she added. “But Swift has never been one to hold back, and it’s hard to resent her for it. This is the sound of a singer excited to be earnest again.”

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