Watch Kanye West’s 5-word acceptance speech at the 2016 Webby Awards

He kept his speech unusually brief

Kanye West might be known for his tendency towards verbosity, but he kept it short and sweet at last night’s Webby Awards.

Often described as the Oscars for online, a Webby is an award for excellence on the internet, and unsurprisingly Kanye scooped Artist of the Year thanks to his thoroughly disruptive, unpredictable and ingenious social media-driven promotional campaign for new album The Life of Pablo.

His acceptance speech came via iPhone video with a decent gag (even if he annoyingly didn’t remember to turn his phone to landscape mode):

The video intro to the speech was really very well put together, a glitchy montage of the tweets he fired out over a period of months that stopped the internet in its tracks and ramped up excitement for the album.

Here are the key winners from this year’s ceremony, which was hosted by Nick Offerman:

Lifetime Achievement

THE ONION

Artist of the Year

KANYE WEST

Entrepreneur of the Year

JESSICA ALBA

Social Movement of the Year

BLACK LIVES MATTER

Break the Internet Award

KIM KARDASHIAN WEST

Special Achievement

LENA DUNHAM & JENNI KONNER

Best Actress

KRYSTEN RITTER

Film & Video Breakout of the Year

MAKING A MURDERER