It's always been difficult to discern the point of Ellie Goulding. She initially appeared merely a younger, vaguely indie Dido, but two albums in she's attempting something her contemporaries have already nailed: combining emotive histrionics with expensive orchestras.
She makes a half-decent dance diva on "I Need Your Love", but I'd ask whether that doesn't defeat the object of being Ellie Goulding, though I still don't know what that object is.
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