Earnest Swedish singer-songwriters are not exactly thin on the ground, and on first few listens Von Poehl sounds too much like all the others: unobtrusive, polite, nothing to jump up and grab you.
But strange things happen to May Day the more you listen. Suddenly, hooks come at you from unexpected angles; lyrics turn to poetry and what first sounded wet suddenly sounds like a magical meeting between Nick Drake, the Beatles and 1990s power-poppers such as Matthew Sweet.
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