Aaron Paul and Will Arnett to star in new Netflix series 'BoJack Horseman'

Acclaimed cartoonist Lisa Hanawalt has designed the lead character - a horse

Bojack is a former alcoholic, one-time TV big-shot, horse (Netflix)

Popular movie streaming service Netflix is to release a new animated series about a former alcoholic horse, with Will Arnett and Breaking Bad’s Aaron Paul in the voice booth.

Created by comedian and writer Raphael Bob-Waksberg and designed by respected cartoonist Lisa Hanawalt, BoJack Horseman will premiere next year.

Amy Sedaris is doing the talking for the horse’s feline agent and ex-girlfriend Princess Caroline, while Paul will act as his human sidekick.

The show, which takes its name from Arnett’s lead character, will run for twelve episodes and follow BoJack’s mission to get his 1990s television career back on track (yes, it makes little sense to us either).

Ted Sarandos, Netflix’s chief content officer, has described the adult-targeted show as a “brutally funny and unique take on what can happen after pop stardom”.

“Raphael has created an amazing set of characters voiced by some of the best comics and actors in the world,” he told TV Wise.

BoJack will struggle with the temptation of whisky, failed relationships and a general overwhelming sense of self-loathing.

Los Angeles-based studio Shadow Machine will be animating the series, with Michael Eisner’s Tornante Company producing.

Arnett has already enjoyed Netflix success with Arrested Development while Paul will be appearing in the upcoming Need for Speed.

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BoJack Horseman will air in all territories where Netflix is established, including the US and the UK, sometime in the middle of 2014.