Lord Sugar accuses Piers Morgan of ‘exploiting’ coronavirus pandemic: ‘He’s trying to become a martyr’

‘Good Morning Britain’ host has previously criticised Lord Sugar for his attitude towards the government’s handling of the pandemic

Alan Sugar has lashed out at his former friend and now frequent sparring partner Piers Morgan, accusing the Good Morning Britain host of “irresponsible” coronavirus coverage.

The Apprentice star told The Sun that he believes Morgan is “trying to become a martyr” during the pandemic and is “exploiting [it] for his own gain”.

“Whatever the government is trying to do, they are working their hardest,” Lord Sugar said in response to Morgan’s criticism at the government’s failures over providing protective gear for health workers.

“They’re not deliberately not getting equipment to the NHS, there is a problem with the supply chain. It’s totally irresponsible and normal people watching at home get worried.

“It’s terrible reporting, I’m sick and tired of him, he’s doing it for his own profile.”

Morgan responded in the same article: “If a selfish, stupid, privileged billionaire hiding safely in his luxury Florida home wants to spew repulsive abuse at someone back home for holding the government to account for decisions that will decide if people live or die, that’s a matter for him and his conscience.”

The pair clashed earlier this month as Morgan called members of the public who visited parks to sunbathe “traitors” and “morons”.

Lord Sugar tweeted that he didn’t see the problem if they maintained a distance from other people in the same area.

“If you are 10ft away from the next person in the open what’s wrong with that?” he asked.

“Billionaire hiding safely in his luxury Florida home demands the right for British people to all go out sunbathing,” Morgan replied, “in direct contravention of Govt. instructions, as UK #coronavirus death toll rockets incl more & more NHS staff on the frontline. What an utter disgrace.”