Backing for TV ban on payday loans

Almost as many people think payday loans should be barred from advertising on television as those who agree with the existing ban on cigarette ads.

A survey by YouGov found 75 per cent of respondents want the expensive loans kept away from TV, while 79 per cent support the tobacco ban.

Personal injury lawyers and cosmetic surgery providers are almost as unpopular, with 65 per cent and 63 per cent of people respectively calling for their ads to be taken off TV. Abortion providers provoked a similar level of disapproval.