BBC at risk of losing a ‘generation of viewers’ due to diversity and transparency issues, Ofcom warns

Netflix reaches almost two thirds of 15 to 24-year-olds each week while BBC iPlayer reaches just 26% of this age group, notes a new report

Ellie Harrison
Thursday 24 October 2019 20:30
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BBC at risk of losing a ‘generation of viewers’ due to diversity and transparency issues

The BBC could lose “a generation of viewers” if it does not improve its engagement with its younger audience, Ofcom has warned.

There has been a further decline in 2018/19 in how much younger audiences use BBC services on TV, radio and online, according to the watchdog’s second annual report on the corporation.

“Like all PSBs (public service broadcasters), the BBC is vulnerable to the rapidly changing media landscape,” said the report, “particularly in its struggle to attract and retain younger audiences.”

It added: “Our review of the BBC’s news and current affairs output also suggests that the BBC is struggling to engage younger audiences with news and current affairs, particularly online.

“If the BBC can’t engage young audiences with its content, it risks losing a generation of viewers.

“If young people don’t consider the BBC as a core part of their viewing, then it may be hard to encourage them to pay the licence fee which will have significant implications for the BBC’s revenue and its ability to deliver its mission and public purposes.”

Netflix reaches almost two-thirds of 15 to 24-year-olds each week and YouTube 42 per cent while BBC iPlayer reaches just 26 per cent of this age group, down from 28 per cent in 2017, the report said.

The report also found that BBC News is seen by some as representing a “white, middle class and London-centric point of view” that is “not relevant to their lives”.

Some viewers told the regulator that they see the BBC’s television bulletins as “stuffy and limited in range”, while the perceived lack of diversity in BBC reporters and presenters, or the lack of different viewpoints, was also raised by people from minority ethnic backgrounds.

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While viewers said they turn to the BBC for a reliable take on current events, some told Ofcom that their trust in the BBC had been damaged by reputational issues, such as its handling of the gender pay dispute.

Ofcom said the BBC must put a “robust” plan in place to track how improvements in diversity are delivered and what it is doing to reach the groups dissatisfied with how they are represented and portrayed by the BBC.

It added: “We have concerns about the quality and level of detail in its reporting to us on diversity.

“We will also be looking at how we can bring more clarity to the visibility of diversity in production following the merger of BBC Worldwide and BBC Studios.”

Ofcom also said the BBC’s editorial complaints process lacks transparency, citing the way it handled the Naga Munchetty case.

It has previously said it has “serious concerns” about transparency in the BBC’s complaints process after the broadcaster failed to publish the reasoning for its initial decision over Munchetty, and the Director-General’s move to reverse it.

The report said: “We consider that the way in which the BBC has handled the recent Naga Munchetty case highlights that it should provide more transparency on the reasons for its findings on compliance with its Editorial Guidelines which reflect the Ofcom Broadcasting Code.

“We will be addressing the BBC’s lack of transparency in this area as a matter of urgency.”

A BBC spokesman said: “We welcome Ofcom’s recognition that audience satisfaction remains high and that the BBC continues to deliver for British audiences by producing high quality, distinctive and creative content as well as the most trusted and accurate news.

“The BBC has a clear plan in place to meet the needs of younger and diverse audiences, outlined in this year’s annual plan.

“It is focused on BBC iPlayer, BBC Sounds and BBC News Online. All three have grown strongly in the last year. So our plan is clearly working. But we want to do even more for young and diverse audiences, and we will set out our next steps in our upcoming annual plan."

Additional reporting by Agencies.

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