The channel’s proprietary streaming service, All 4, recorded its highest number of monthly views ever in January 2021, nearly doubling the figure from one year previously (with a 91 per cent increase).
It’s a Sin’s cast includes Callum Scott Howells, Olly Alexander and Omari Douglas, who play a group of young gay friends who move to London in the early 1980s and must contend with the Aids epidemic.
The five-part series has already accumulated 6.5 million views on All 4, becoming the service’s biggest ever instant box set.
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It is also All 4’s “third biggest series to date”, according to the broadcaster, and is now its “most binged new series ever”.
It’s a Sin’s first episode also achieved the platform’s biggest drama launch on record.
All 4’s chief content officer Ian Katz said: “The extraordinary performance of It’s A Sin is a reminder that powerful drama with something important to say about the world can also be commercially successful."
In a four-star review of the series for The Independent, Ed Cumming wrote: “Davies has explored gay culture before, with Queer as Folk and the Cucumber-Banana-Tofu trilogy, but It's a Sin feels especially personal.
“Despite its subject, It’s a Sin hums along, never lingering for long on its downbeats. The opening episode is a happy vision of the consolations of sex and friendship, as well as an evocative recreation of a time and place. For anyone who’s been through the agony of coming out, especially to a hostile family, or who lost loved ones to Aids, I expect it will be moving.”
All five episodes can be streamed now on All 4.
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