Kylie Minogue pulls in extra 2m viewers for The Voice

BBC show thrashes ITV's Splash, where viewing figures dived

Anthony Barnes
Sunday 12 January 2014 12:45
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Kylie Minogue's arrival as a judge for The Voice saw the BBC show thrash ITV's Splash
Kylie Minogue's arrival as a judge for The Voice saw the BBC show thrash ITV's Splash

Kylie Minogue has helped The Voice to bounce back by pulling in more than two million viewers more than last year's launch show.

Her debut on the programme - along with Ricky Wilson from Kaiser Chiefs - helped the first show of the series to an average audience of 8.4 million viewers, well above the 6.2 million who tuned in last year.

It also thrashed ITV's celebrity diving show Splash! - which went head to head with the BBC1 show - with an audience of 3.7 million, according to overnight ratings.

This year the BBC has brought forward The Voice for its third series, after previous runs kicked off around Easter, putting it up against shows such as Britain's Got Talent.

Saturday night's launch was level with the audience for the first series in 2012 which had a strong start, but saw figures drop sharply after the early rounds featuring the spinning chairs.

Minogue and Wilson were drafted in after Jessie J and Danny O'Donoghue stepped down from the show. Sir Tom Jones and Will.i.am continue on the panel of coaches.

The audience for Splash was one of the smallest it has brought in since the programme launched early last year.

PA

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