Netflix announces plan to make 50% of their library original content

'We’ve been on a multiyear transition and evolution toward more of our own content,' stated Netflix CFO David Wells

Call this a steaming service coup, because Netflix is determined to rule the television world by any means possible.

That includes announcing an ambitious plan to drive towards making half of its content original programming in the next few years, with the other 50% being licensed TV shows and movies, Variety reports. CFO David Wells stated at an investors conference, "We’ve been on a multiyear transition and evolution toward more of our own content."

Over this year, Netflix is expected to launch 600 hours of original programming - including the likes of Stranger Things and Marvel's Luke Cage - which will mark a significant rise from 2015's 450 hours. Wells stated the company is "one-third to halfway" toward reaching its 50% target.

Original programming will continue to be a mixture of content both owned and produced by Netflix itself, and co-productions and acquisitions; which, on the positive side, could potentially open the door for greater distribution of smaller indie fare by allowing it such a major platform.

Indeed, Wells stated the focus isn't on creating major hits; saying, "We don’t necessarily have to have home runs... We can also live with singles, doubles and triples especially commensurate with their cost." Most of the projects currently in production certainly aren't blockbuster fare; including the David Ayer-directed Bright, starring Will Smith and Joel Edgerton, which reportedly has a $90 million cost.