Apple makes multi-year deal with Oprah Winfrey for new streaming service

The media mogul will work with Apple to create original programming

Ilana Kaplan
Friday 15 June 2018 19:50
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Apple makes multi-year deal with Oprah Winfrey for its streaming platform.
Apple makes multi-year deal with Oprah Winfrey for its streaming platform.

Apple has revealed that it has reached a multi-year deal with Oprah Winfrey to create original programmes for its streaming service.

The technology giant announced that the programmes will be released internationally as part of a lineup of original content.

Winfrey currently heads the OWN channel as chair and CEO, and has an exclusive on-camera deal with the network she founded.

According to an OWN spokeswoman, Winfrey's original content for Apple will only be available for the streaming service.

The OWN representative added that while Winfrey has an exclusive deal with the network, she can appear elsewhere on a limited basis.

Apple has yet to launch its service, whose major competitors will include Amazon and Netflix.

Apple and Winfrey's agreement is the latest in high-profile deals between streaming services and celebrities.

The multi-billion dollar company has also inked deals for a number of shows with Reese Witherspoon, Steven Spielberg, Octavia Spencer and Kevin Durant.

Recently it was announced that Former President Barack Obama and First Lady Michelle Obama signed a multi-year production deal with Netflix.

The media mogul recently extended her contract with OWN through 2025.

It has not been revealed when Winfrey's programmes will become available on Apple.

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