Though Morgan apparently had better things to do than accept his award in person, he certainly wasn't above ignoring the honour entirely, rolling up his sleeves to wade in with a few words and a couple of attempts at sarcasm.
"I've just been told the fantastic news that I've been voted Villain of the Year by NME magazine and its readership," he said in a recorded message aired on Good Morning Britain, as he is currently on break from the show. "Apparently, I beat Donald Trump, Kim Jong-un, Jeremy Hunt, and somebody called Katie Hopkins – whoever that is. It's obviously deeply flattering. I'm humbled. I don't win many awards, so I'm really touched."
He seemed to show little gratitude for the fact he was gifted an enormous, prickly cactus to celebrate his victory, further boasting that he could afford the £400 or so needed to fly to LA: "Thank you, NME. I didn't get the actual award [trophy] because I'm here in Hollywood, not a place most of you or your readers will ever get to. So instead I've been kindly sent this on Valentine's Day, which is – I don't know why they thought of me when they sent this, but it is a lovely gesture."
"Thanks again and to all Good Morning Britain viewers, don't be put off by this. You know the real me. You know that underneath this villainous exterior lies a little pussycat. A heart of gold," he concluded.
Morgan most recently got the scoop that Donald Trump is not a feminist, while gifting him an Arsenal football shirt.
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