Super Bowl commercials 2016: Drake teams up with T-Mobile, revisits Hotline Bling

'You used to call me on my device eligible for upgrade after 24 months'

With the Big Game less than a week away, the Super Bowl 50 ads are starting to flood in now.

This morning we got Heinz’, which is just a stampede of sausage dogs and really quite delightful, and this afternoon brings Drake shilling for T-Mobile.

Either shot during the same time as the 'Hotline Bling' music video or recreated at a later date, it sees Drake singing the “you used to call me on my cellphone” chorus only for phone company execs to making unhelpful suggestions like: “When you say ‘call me on my cell phone” just add ‘device eligible for upgrade after 24 months.’”

A jab at rivals "ruining everything", it follows a rich American tradition of network providers taking shots at each other, with many NFL games seeming to contain more Verizon vs Sprint etc ads than actual football.

Super Bowl 50, which is ditching its Roman numeral (it would have been Super Bowl L) for a year, takes place on Sunday 7 February at 23:30 GMT.