For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails
No one can accuse Lord Sugar of suffering fatuous fools gladly. Or not for very long anyway.
Social worker Steven Ugoalah, business graduate Ella Jade Bitton and former PA and hypnotherapist Sarah Dales bit the boardroom dust this week. That “lipstick and short skirts” comment was always going to come back to haunt the latter.
But forget about the firings, this week’s challenge reveals just how much of a joke The Apprentice has become.
The candidates were asked to make their own YouTube channel and content for internet publisher BuzzFeed.
Show all 19 1 /19The Apprentice 2014: Meet the candidates The Apprentice 2014: Meet the candidates Mark Wright, 24, London Australian-born Mark has been recognised repeatedly for the highest revenue growth in his company, where he supports internet marketing consultants.
He has been working in sales for the digital health and fitness industries for nine years and his first job was washing cars for his dad's business.
Mark says he is easy to talk to, orgnaised and ambitious. He names his business inspirations as John D Rockefeller, Andrew Carnegie and JP Morgan as they are all entrepreneurs who have built their own empires.
He said: 'I'm very, very aggressive. I will not leave the room without getting a sale.'
BBC
The Apprentice 2014: Meet the candidates Bianca Miller, 25, London After university, Bianca joined a major management and technology consulting firm as a human resources advisor, before launching her own business at the age of 23.
Her branding company, The Be Group, was named as one of the Startups 100 businesses of 2013. Bianca calls herself determined, ambitious and pedantic.
She said: 'I regret not becoming a scientist so I could clone myself and be more successful in half the time.'
BBC
The Apprentice 2014: Meet the candidates James Hill, 26, Chesterfield James got his start in business when he set up a hand car wash, and has since launched other businesses including supplying gaming machines to bars and clubs in the UK and Ireland, and opening a restaurant and bar.
He says he is enthusiastic and energetic with a drive to succeed, but admits that he can be a bit of a know-it-all.
He said: 'Me and Lord Sugar could build an empire together. I think I am him when he was my age.'
BBC
The Apprentice 2014: Meet the candidates Daniel Lassman, 27, Essex Daniel used to be a footballer before running his own pub quiz company - he had a year's contract with Hornchurch FC, but it was not renewed when he got injured. He has also worked as a market trader in his family business. He says James Caan is an inspiration to him in business because of his calm and collected manner.
He said: 'I will out-sell them, I will out-class them and I will perform the best just by being me.'
BBC
The Apprentice 2014: Meet the candidates Katie Bulmer-Cooke, 27, Sunderland Katie has won several awards for her work as a personal trainer. She creates and markets her own work-out programmes and DVDs and has been a health and fitness expert for Argos.
She would describe herself as honest, down-to-earth and energetic.
She said: 'In business I'm like a little stealth bomber that flies under the radar and smashes the competition before they've even realised I'm here.'
BBC
The Apprentice 2014: Meet the candidates Lauren Riley, 28, London As a family solicitor, Lauren specialises in family law, including divorce, separation, finances and property, and says she is passionate about achieving fair outcomes for her clients.
She says she is outgoing and ambitious, and wishes that she had had the idea for Facebook.
She said: 'I'm absolutely not a shrinking violet. I'm very known for speaking my own mind.'
BBC
The Apprentice 2014: Meet the candidates Sanjay Sood-Smith, 27, London Sanjay is responsible for the online sales strategy of three national banking brands and previously worked as a bank manager who improved the ranking of his branch from the 900s to 30th in the space of six months.
He was put in charge of 14 London retail branches because of his success. Sanjay describes himself as practical, enthusiastic and generous, but says he can worry too much.
He said: 'If I had to choose between friendship and profit I'd choose profit. I'm not in this process to make friends with people, I'm here to win.'
BBC
The Apprentice 2014: Meet the candidates Roisin Hogan, 32, Dublin A chartered accountant, Roisin is following her dream to start her own business. She says she is confident, driven and creative, and being a risk taker has also made her a keen poker player in her spare time.
She said: 'Manipulate, persuade and conquer. I would identify my opponent's weaknesses and pick them off one by one.'
BBC
The Apprentice 2014: Meet the candidates Sarah Dales, 32, London Sarah works as an executive assistant for a top financial firm, and previously worked at Goldman Sachs, while also running her own hypnotherapy and match-making businesses.
She describes herself as hard-working, positive and tenacious, though she can repeat herself if she feels she is not being listened to. Her proudest business achievement is setting up her hypnotherapy practice on Harley Street.
She said: 'I am the pioneer and the ground breaker, and I possess all the talents to succeed.'
BBC
The Apprentice 2014: Meet the candidates Solomon Akhtar, 22, London Solomon works at a creative agency, but also runs his own company, a social media technology business. He has created and managed student events before, including a shop lock-in and group yacht trip around Croatia.
He calls himself enthusiastic, energetic, personable and passionate about technology and travel.
He said: 'I am from the 'ideas generation'; because of my age, I understand technology and how to turn it into a business.'
BBC
The Apprentice 2014: Meet the candidates Felipe Alviar-Baquero, 33, Kent Colombian-born Felipe works as a solicitor at an international law firm and was named one of the Top 100 Columbians in 2012, the same year that he was an Olympic torchbearer. Felipe describes his biggest business achievement as designing and launching a children's play area.
He is passionate about social entrepreneurship and is a trustee for a British charity supporting vulnerable children in Colombia.
He said: 'I studied law because I wanted to change the world. But my real passion is business.'
BBC
The Apprentice 2014: Meet the candidates Jemma Bird, 26, West Midlands Jemma rates Simon Cowell as a role model. She is a trained dancer and dance teacher and passionate about the arts.
Her proudest business achievement to date has been founding an entertainment cabaret agency, for which she scouts performers, sources bookings, produces performances and markets the business.
She said: 'I'm always the girl that nearly wins, I'm hoping this time it will be different.'
BBC
The Apprentice 2014: Meet the candidates Steven Ugoalah, 25, London Canadian Steven spent a year travelling the Arctic for a community development social work project with remote Inuit communities.
He now lives in London, running his own social work consultancy as well as managing a property portfolio. Steven says he is resourceful, dynamic and a great negotiator but admits he often becomes frustrated when people do not have the same high standards as him.
He said: 'I can deliver in minus 50, I can deliver in plus 10. If we went to Mars right now, I'd find a way to be excellent.'
BBC
The Apprentice 2014: Meet the candidates Chiles Cartwright,35, Shropshire Chiles owns a consultancy business and a building materials supplier, and before that he worked in management for international consumer brands for nine years.
He describes himself as self-motivated, loyal and committed to everything he does. Chiles also has a passion for martial arts and is a black belt in karate.
He said: 'I consider myself one of the most credible candidates in this process. I don't believe that anyone has the wealth and breadth of business acumen that I've gained over the years.'
BBC
The Apprentice 2014: Meet the candidates Ella Jade Bitton, 25, Hertfordshire Ella's first job was working as a fashion studio assistant for designer Jonathan Saunders. At 16, she negotiated an interior design concession stand in Harrods for her family business. Since leaving university, she has been responsible for the marketing strategy and online presence of her family's interior design company.
She said: 'The future belongs to those who believe in the beauty of their dreams.'
BBC
The Apprentice 2014: Meet the candidates Scott McCulloch, 24, East Kilbride Scott started out with a recruitment company after leaving school and is now responsible for global strategic partnerships between clinical development companies. He has previously travelled the world to work with emerging markets in business development for clinical research.
Scott says he is determined, trustworthy and hungry to succeed. He admires the brands Pfizer and GSK, and businessmen such as Peter Jones.
He said: 'From the minute I wake up to the minute I go to sleep, making money and conducting business is on my mind.'
BBC
The Apprentice 2014: Meet the candidates Lindsay Booth, 29, Leicester A swimming instructor for 14 years, Lindsay is the founder of a swimming academy, which has taught hundreds of children over the past four years. She would describe herself as compassionate and ambitious.
She said: 'The other candidates will underestimate how feisty I am, and how I will fight and prove that I can get to the end.'
BBC
The Apprentice 2014: Meet the candidates Robert Goodwin, 25, East Sussex Robert is responsible for the global marketing of an international brand in sports nutrition and has managed a campaign for the company's largest ever advertising spend. His early jobs included being a tennis coach when he was 15 and working in his uncle's art shop.
Robert says he feels inspired by Harry Selfridge for creating market-leading retail services and brands such as Net-A-Porter for their luxurious, aspirational qualities.
He said: 'I'm fearless and if I don't shut up about something, you should just trust it's a well thought out decision.'
BBC
The Apprentice 2014: Meet the candidates Nurun Ahmed, 36, Peterborough As well as working full-time as a marketing officer, Nurun runs three businesses. She says she is thoughtful, considerate and a multi-tasker. Her proudest business achievement is setting up three small businesses within 18 months.
She said: 'I'm the type of person that doesn't take five hours to do one job, I do 20 jobs in five hours.'
BBC
Karren Brady’s scathing remarks about team Tenacity’s ‘Fat Daddy’s Fitness Hell’ videos might well have been made about the programme itself: it all starts out being quite funny and informative but quickly becomes cruel.
The Apprentice might once have been about business but over the last decade the bitching and backstabbing have taken centre stage. Dear old rent-a-quote Apprentice alumna Katie Hopkins is the prime example of what the show is really about.
Lord Sugar (and his aides, too) is out of his depth in this new-fangled digital world. Al-Sugz might be trying to get down with the kids but you can see that he doesn’t “get it” as he disdainfully utters the word “BuzzFeed”.
Expert frowner and eyebrow crumpler, Nick Hewer, too, questions whether anyone would find Team Summit’s cookery videos funny? The answer is only eight to ten-year-olds.
The truth is both teams would have got far more views making a parody videos of The Apprentice – oh wait…
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies