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Diego Rinallo image

Diego Rinallo

Diego Rinallo is associate professor of marketing and member of the Lifestyle Research Center at Emlyon Business School.

<p>‘Feminists were among the first to embrace the witch myth by claiming that witches were rebels against patriarchal forces and one of the few symbols of female power in the Western world – because they were feared by men’ </p>

This is why identifying as a ‘witch’ is empowering