A panda is worth a thousand wasps. Put a cute picture of one of those black-and-white bears on your front cover or advertising campaign, and watch the cash flow in. A swarm of flies is unlikely to produce the same effect.
Why is this? Presumably because by and large people don’t really care about bugs. The plight of the world’s whales and elephants has long been a cause celebre, while the insects at the heart of the planet’s ecosystems have been overlooked.
One exception is the bee, an insect that’s easy to love. They make our honey, and their pollination provides a £690m boost to our economy.
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