The average British person will spend the equivalent of six weeks of their lives applying moisturiser, a survey claims.
Commissioned by O’Keeffe’s skin care, the poll of 2,000 adults found people typically use three skin products a day.
Of those polled, the average person spends three minutes a day using moisturising products.
Over the course of their lifetime, each person will therefore spend a total of seven weeks washing their face and four weeks exfoliating.
Women will spend a total of three days wearing face masks and 25 days using anti-ageing serum, according to the poll.
A spokesperson for O’Keeffe’s skin care said: “Our results found we’re a nation that loves to primp and preen themselves.
“Squeezing, waxing, shaving and slathering on lotions, Brits are happy to go to extreme lengths to keep themselves looking their best.
“But a comprehensive skincare regime needn’t take you hours and hours – and of course, diet also plays a big part.“
The survey also people's biggest skin worries – with wrinkles the number one concern, followed by dark circles under the eyes and dry skin.
The average British person endures five ‘bad skin days’ a month, according to the poll.
A third have had or are currently suffering with eczema, 37 per cent have had or currently have acne and more than half have been or currently are afflicted with dry skin.
A fifth of those polled said they had avoided social events before because of their skin.
Four in ten of the men surveyed said there is a stigma around men using moisturiser and other skincare products.
And more than half of the men and women polled agreed it is unfair that women are expected to take greater care of their appearance than men.
A spokeswoman for O’Keeffe’s added: “Our results found that many of those polled think some members of society look down on men using skincare products.
“But plenty of men are looking after their skin, and realise the importance of keeping it moisturised.
“There shouldn’t be any shame in trying to look your best – and if we look good, we often feel good on the inside as well.”
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