Trends: A better class of home shopper

Forget Bond Street and the King's Road – consumers are increasingly spending big on luxury goods while sitting at home. Last July, the online price record for a single item was set when jeweller James Allen sold a diamond ring for £196,000.

20ltd.com is tapping into this lucrative market by focusing on exclusivity; it has just 20 items for sale at any one time, all limited-edition, from a Napoleon mosaic by Bisazza for £13,785 (20 available) to a hand-painted egg vase by Marcel Wanders (pictured, 50 on sale at £1,550 each).

Couturelab.com, meanwhile, focuses on craftsmanship. It offers artisanal one-offs and small collections from around the world, from African dolls (£256) to hand-knotted Indian cushions (£525), to a very select customer base: clients must be referred to the site by current members.