F1 champions McLaren sign global kit deal with sportswear giants

McLaren have signed a kit deal with Puma ahead of the 2026 season

Lando Norris (left) and Oscar Piastri will lead McLaren’s title charge once again in 2026 (Getty Images)

Sportswear brand Puma will supply team kit to Formula One champions McLaren this season in a multi-year global deal.

The agreement also covers IndyCar, World Endurance from 2027, virtual racing, and the all-female F1 Academy series.

No financial details were given. McLaren Racing CEO Zak Brown said: 'Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global fanbase.'

Zak Brown is delighted with the new deal (POOL/AFP via Getty Images)

McLaren previously had a deal with Castore, with some media reports suggesting that was worth £30 million ($40.41 million) a year.

Puma also equip Ferrari and Aston Martin, while Williams have meanwhile switched to US lifestyle brand New Era.

McLaren stormed to the constructors’ title last season, while Lando Norris edged out Max Verstappen and Oscar Piastri to claim the drivers’ championship.

He will begin his title defence in March when the 2026 season gets underway in Australia.

The first race of the season is due to take place on 8 March.