The Independent’s journalism is supported by our readers. When you purchase through links on our site, we may earn commission.

Puma unveils £80 gaming socks for eSport athletes

Active Gaming Footwear come with three different modes for playing video games in

Puma unveils £80 gaming socks for esport athletes

What do you get for the gamer who has everything? Puma reckons it might have the answer this Christmas, in the form of a pair of £80 socks it claims are the “future of performance gaming“.

The sportswear brand unveiled the Active Gaming Footwear on Wednesday, receiving mixed reactions from both casual gamers and professional eSports athletes.

Puma said it carried out “extensive talks with professional gamers”, which apparently revealed the need for a high-performance sock to play video games in.

They come in different modes – SEEK mode, ATTACK mode, and CRUISE and DEFENCE mode – though from the website alone it is not clear what each mode offers. The Independent has asked Puma for further clarification.

The product page states the socks were “created with console gamers in mind [and] designed for indoor and in-arena use”.

The description continues: “[The socks] deliver seamless comfort, support and grip so gamers can adapt to different active gaming modes and game their best.”

Gamers reacted to the socks with a mixture of delight and dismay at Puma’s attempt to monetise the eSports industry.

Some Twitter users were quick to point out that Puma’s new socks share similar features to the footwear handed out for free at trampoline centres.

Others appeared confused that Puma is marketing them specifically towards console rather than PC gamers.

Puma’s socks are not the first footwear designed specifically for gamers, with K-Swiss launching the MIBR One-tap “eSports pro sneakers” earlier this year.

Nike also revealed its first professional jersey for eSports players in September, having announced a four-year sponsorship deal with the League of Legends Pro League (LPL) in China at the start of the year.

Professional gamer Tyler ‘Ninja’ Blevins announced a major brand deal with adidas in August, believed to be the biggest individual sports brand deal in eSports history.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in