Can Dino Adriano save Sainsbury's?

Dino Adriano, chief executive of J Sainsbury, is holed up in his rather plain office at the struggling supermarket group's London headquarters with a phone glued to his ear. He is trying, at some length, to explain the group's latest attempt to start a fightback against arch rival Tesco. This is not an easy task as the grand plan is a management reshuffle that involves Mr Adriano handing over a large chunk of his job to David Bremner, his ambitious deputy. While Mr Adriano will remain group chief executive, Mr Bremner will take control of the core UK supermarket business.

Dino Adriano, chief executive of J Sainsbury, is holed up in his rather plain office at the struggling supermarket group's London headquarters with a phone glued to his ear. He is trying, at some length, to explain the group's latest attempt to start a fightback against arch rival Tesco. This is not an easy task as the grand plan is a management reshuffle that involves Mr Adriano handing over a large chunk of his job to David Bremner, his ambitious deputy. While Mr Adriano will remain group chief executive, Mr Bremner will take control of the core UK supermarket business.