Young start: Romeo Beckham is the new face of Burberry

British brand Burberry is known for getting a famous face or two to front its advertising campaigns. Following in the footsteps of supermodels, A-list actors and musicians – the roster of which has previously included Kate Moss, Rosie Huntington-Whiteley and Emma Watson - is Romeo Beckham, the 10-year-old son of David and Victoria.

Dressed in a mini-me version of Burberry’s classic trench, the pint-sized boy poses with a gap-toothed grin alongside models Edie Campbell and Charlie France, looking at ease in front of the camera. Perhaps unsurprising as he is no stranger to the glare of many a paparazzi’s flashbulb.

Romeo, who wore Burberry for a recent family outing to the theatre to see the new Spice Girls musical Viva Forever, is taking after his mother’s fondness for fashion which saw her model for Roberto Cavalli and Maria Grachvogel prior to designing her own clothing line. Romeo is something of a surprise choice as he is often overshadowed by all-singing and dancing younger brother Cruz, who seems more than happy in the limelight.