Inside Business

Supply issues will dampen AO’s Christmas spirit

AO World has fallen victim to the supply chain crisis, a festering boil which regularly spits pus over the backs of businesses, writes James Moore

Tuesday 23 November 2021 21:30
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<p>That PlayStation 5 will be among items the retailer will struggle to stock</p>

That PlayStation 5 will be among items the retailer will struggle to stock

Shout it out: AO – no go! At least not in the City after a nasty profit warning.

There’s a certain schadenfreude in seeing AO World, a company with one of the most irritating ad slogans around, getting stuck in the mud. And don’t even get me started about the way it calls its workers “AO-ers”.

But I also have some sympathy when it comes to the cause of the company’s woes.

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