inside business

Just how credible is BP’s carbon neutral promise?

James Moore looks at whether the oil giant can really back up its claims of going green

Wednesday 12 February 2020 19:34 GMT
BP's climate pledge is light on detail
BP's climate pledge is light on detail (Reuters)

Oil giant BP has boldly stated that it has “new purpose”. The company says it’s “reimagining energy for people and our planet” as part of becoming a net carbon-zero company by 2050.

I wonder how much they paid the marketing/pr guru who came up with those words.

Actually, it wouldn’t surprise me if it involved a fleet of them spending hours in conference rooms “brainstorming”.

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